There are precedents of this in the advertising industry. Cigarette, liquor, online gambling advertising comes to mind. Car advertising that shows dangerous and reckless driving, driving that is disassociated from reality is really no different. We all have an interest in reducing our nations road fatalities-cultural change is possible. The next steps in our campaign is to work with an institution that can take on a research project of this magnitude. And for the first car company to publicly state that they will no longer use dangerous imagery as part of their brand narrative. Its a big bold move for a car company and one the world will notice and get behind and think applaud. Please let us know what you think about this campaign as well, as we would like to hear from you.
Is there a connection between dangerous and reckless driving shown in advertising commercials and the 32,855 yearly US road deaths? We think there might and because we do think there is a connection, what we are calling for is both reasonable and radical. And that is for car companies and their advertising agencies to stop using such irresponsible imagery until we can conclusively prove there is, or there is not an effect. But in light of the facts, of 32,855 deaths we think that its time for those responsible for creating imagery that encourages such reckless behavior to if not take a stand then at least take some responsibility.
- Written and Directed by Sharoz Makarechi Editing and Sound by Jesse Zook Mann
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